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Report: The Dodge Viper Might Live Again



To many people the Dodge Viper is the last great American car. True, it had never been a top seller, but for sheer power, handling, and style, the Viper is in a class by itself. Lots of car enthusiasts were heartbroken when it was announced that the last Vipers would be produced in 2017. Now comes news that Fiat Chrysler may revive the Viper. The company’s CEO recently said it isn’t out of the realm of possibility that the Dodge Viper will be reprised. However, the company did not say exactly when a new model of this iconic sports car would be released.

The mid-engine, rear-wheel drive Viper with its 8.0 or 8.4 liter, V10 engine was first conceived in 1988 and unleashed on the public in 1992. It became something of a cult classic almost immediately. However, although many people loved the sports car, sales were modest. That led the company to slash $15,000 off the price in 2014. When sales did not increase significantly, the decision was made to discontinue the Viper once the 2017 model hits the market. The statement by Sergio Marchionne, CEO of Fiat Chrysler, during the Detroit Auto Show this year that it’s possible the Viper may be re-released sometime in the future, has given Viper lovers hope that the reign of the Viper isn’t over. If you want to see any sports car or Dodge Viper model, check one out at Chapman Dodge Las Vegas.

“A new version of the Viper may surface.” Marchionne told the crowd. He went on to explain that within the brand architectural development continues. Automotive insiders point out that the next generation Viper Marchionne is talking about will probably have a Alfa Romeo Giulia inspired rear-wheel drive platform. The Alfa Romeo Giulia will be released in the U.S. soon, ending its long hiatus from the mainstream U.S. market. However, the Giulia will not be released in the States for at least another 6 months.

Lack of interest in pursuing the Chinese market for Alfa Romeos has led to less investment in the line than Fiat Chrysler had indicated not long ago. That delay will have a significant impact on the development and release of a new Viper. Marchionne said there is some uncertainty as to whether the new Viper will replace the current generation immediately or some time in the future. This has led to skepticism in some corners as to whether or not a new Viper will ever be released. Hope springs eternal, but many say they will only believe it when they hear the engine of the new Viper roar and see it blaze down U.S. roads.

Still Marchionne’s statement was somewhat heartening for Viper fans. Gone was the talk of the end of the Viper replaced by talk of a new and improved Viper to come. While the vague timeline for the Viper’s return is a little unsettling for fans of this stylish, powerful beast, any hint of its imminent return is welcome news. At the press conference at the Detroit Auto Show Marchionne seemed to be saying that the beloved American icon will be back.

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