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Dodge Challenger, Charger Post Best January Ever



Dodge had a great January 2016. Both the Challenger and the Charger posted their best January sales ever. These large, powerful rear-wheel drive vehicles were the prime target for car buyers in January. Chrysler has hinted there would be no upgrades on the Chrysler 200 and the Dodge Dart. Instead they will gradually be replaced by smaller cars Chrysler’s partners will build.

Apparently buyers got the message. Sales of both the Chrysler 200 and the Dodge Dart fell significantly in January 2016 compared to the same time last year. But while sales of the small cars produced by Dodge and Chrysler have gone down, sales all of the larger vehicles in their line-up have skyrocketed. This has led the company to reach a new milestone. For 70 consecutive months Fiat Chrysler Automobiles’ year-over-year sales has improved. This may signal that focusing on its large cars, trucks, and SUVs was indeed the right move for the company. To check one out, head to Chapman Dodge Las Vegas.

What makes the increase in sales of the Dodge Challenger and the Dodge Charger so surprising is that performance-minded rear-wheel drive automobiles models generally do not do well in January. True, there a few Chargers are available with all-wheel drive, but most are rear wheel drive vehicles. Plus, all Dodge Challengers are powered by rear-wheel drive. Traditionally, people in areas where there is ice and snow on the roads in January do not buy rear-wheel drive cars in winter. But buyers bucked that trend and made the Dodge Challenger number one and the Dodge Charger number two in sales among all the cars from the Chrysler Group in January 2016, making big gains over January 2015.

Some suggest the East Coast’s January snowstorm led to lower car sales by other brands. What makes the January 2016 rise in Dodge Challenger sales so surprising is this is it’s second year being offered and it still topped last year’s sales numbers by about 500. Last year, when the Challenger was new, everyone wanted to be the first to own the Hellcat and Scat Pack models. To surpass those sales numbers in year two is a testament to the Challenger’s quality.

In January Dodge sold 5,085 Challengers. That’s the car’s best January since being reintroduced and more than twice as many sales as the Challenger has had in Januarys past. The Charger and Chrysler 200 where the only Chrysler cars that sold more than the Challenger did. January 2016 also saw the best ever January sales for the Dodge Charger sedan. The 9,164 Chargers sold was the most monthly sales for any Chrysler car.

The Ram pickup, Jeep Wrangler, Jeep Cherokee, and Jeep Grand Cherokee all sold more than the Charger. The impressive sales numbers of the Dodge Challenger and the Chrysler 200 were surpassed by the Jeep Patriot and Renegade, the Dodge Durango, the Dodge Journey and Grand Caravan, and the Chrysler Town & Country. Of the 11 top selling Chrysler vehicles there was 1 truck, 1 car, 2 minivans, and 7 SUVs.

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